After reading the article, I found it very interesting how the media plays a role in design in society. Designers are forced to design what the public wants after being exposed to the media and the entertainment world to try to buy what is "in" according to the media.
The entertainment world such as movies, puts stereotypes on products, in the article they describe the design and movie's impact on car designs. The Media puts stereotypes on cars to appeal to audiences as a way of advertising, where the designers take those hints and design cars that people want to buy. So in a way not only does the media shape what the designers should make but it advertises for those designer's products.
For example, in a movie where you see actors living in mansions and having luxurious lives, they will specifically drive a type of car for instance, a mercedes, to symbolize wealth. Moreover, a person watching this movie and seeing this, might then want to appeal wealthy to others, and therefore they will most likely purchase a mercedes to seem rich. Also, rappers who enjoy "big nights out" will drive around hummers or limos and someone wanting that type of lifestyle may buy a hummer or rent a limo to achieve the "party life style".
I also found it interesting that women are the top buyers for SUVs and trucks when usually they're advertised as a "mans car". In the article it also describes the designers demand to satisfy the want of the women customers wanting their cars to have "sex appeal" yet they must be safe.
Monday, February 25, 2008
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1 comment:
Your comments on the article are so true. People buy things just to have the status and gain "respect." However, people will buy a cheaper knock-off version, which in the end makes them seem less respectable. Your comment also emphasizes that people are easily swayed by movies and celebrities. I've always been so frustrated that people buy things just to seem cool when in reality the product is not practicle for their life at that time.
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